Did you know that direct mail still has its place in marketing? And it is a commanding one.
Based on a recent Gallup poll, 41% of Americans check their mailbox daily. You may be thinking that it is the older generation, but 36% of Americans under 30 also check their mailbox daily.
- Direct Mail is the second most-used medium for marketing, tied with social media.
- A piece of mail gets opened 90% of the time versus 20-30% of emails being opened.
- 2% of mail received is either read or glanced at by the recipient.
- A mail piece is usually held onto for about two weeks before it is thrown away. This gives plenty of time for a direct mail piece to be looked at.
- Direct Mail recipients purchased and spent 28% more than people who did not receive that direct mail piece, based on USPS.
Do you know that size does matter when mailing? Based on Data & Marketing Association:
- Oversized mail pieces have the highest response rate of up to 5%.
- Letter size response rate is 3.5%.
- The response rate for a direct mail piece is up to nine times higher than that of an email.
Direct mail is considered a more trusted form for marketing versus email, which is seen as quick and informal.
- A direct mail piece addressed to an individual at a company is still delivered if the recipient has moved on, while an email is bounced back.
- Direct mail does not get caught in spam filters.
- Many people feel they receive too many emails.
We are not saying do away with email campaigns. We urge you to combine direct mail and email with technology. Place a QR code on the mail piece directing the recipient to the offer, and you will see amazing results!
Contact us to discuss your marketing campaigns.
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Summary
Article Name
Direct Mail Still Sends a Message
Description
Did you know that direct mail still has its place in marketing? And it is a commanding one.
Based on a recent Gallup poll, 41% of Americans check their mailbox daily. You may be thinking that it is the older generation, but 36% of American under 30 also check their mailbox daily.
Author
Kelly Salinas
Publisher Name
QuestMark Information Management, Inc.
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