Did you know that direct mail still has its place in marketing? And it is a commanding one. Based on a recent Gallup poll, 41% of Americans check their mailbox daily. You may be thinking that it is the older generation, but 36% of Americans under 30 also check their mailbox daily. Direct Mail is the second most-used medium for marketing, tied with social media. A piece of mail gets…
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QuestMark works with a client who used to get undeliverable mail returned to them. After a couple of months, they had an entire office filled with bins of undeliverable mail. Our client hired employees to manually go through the returned mail and enter either new addresses into or delete them from the database. They would often wonder if there was any alternative to this laborious and tedious practice. Secure destruction…
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Do you get a lot of return mail? Are your addresses correct? Does your client/member/customer know where they live? Having a complete and standardized address in the correct format, abbreviations, and punctuations will help expedite delivery of your mail and reduce the amount return mail you receive. First, let’s discuss what a complete address is. The Postal Service defines a complete address as one that has all the address elements…
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If you read my earlier post you would have gathered knowledge about how USPS and QuestMark can help track letters and replies as they make their way through the postal system. In this post, I will cover some additional, and possibly less conventional ways to track your correspondence. Keep in mind that many of these ideas apply not only to “snail mail”, but electronic delivery – which include delivery methods…
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Over a two-month period, a project manager was tasked with designing and delivering utility bills, including estatements, for a utility company. A few weeks into the project, the client added new requirements. After the project manager included the new requirements, the client made even more changes. The project manager, wanting to satisfy the client, responded that the changes would not be a problem. Near the project deadline, the client complained…
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Did you know letters[1] can be tracked as they move through the United States Postal Service? Mail that is correctly coded, prepared, and submitted to USPS can be tracked as it moves from machine to machine throughout the postal system. The granularity of this tracking data can be as coarse as a container containing hundreds of letters to as fine as a single mail piece. Also, replies to your correspondence…
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Thanks to mail services, mailing is so much easier and more convenient today than it was in the past. Unfortunately, not everybody takes advantages of these helpful services, and that can lead to unnecessary mailing mistakes that can then cause some serious issues. Here are some of the most common mailing mistakes that people often make: Number one: mailing it at full postage rates! A one-ounce letter now costs 55…
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I’ll never forget my first requirements discussion with *Jennifer. We were explaining a new system our team was going to implement to replace one her company had been using for many years, and to say she was less than thrilled is an understatement. Having offered the best solution, QuestMark was the winning bidder on this specific project. As such, Jennifer did not really have much input in the selection process…
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HOUSTON, Texas — 12/20/2018 — QuestMark Information Management, Inc., a business specializing in data processing and direct mail services, is proud to announce that it has been awarded national certification as a Women’s Business Enterprise by the Women’s Business Enterprise Alliance (WBEA), a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “I am honored that QuestMark has been recognized as a successful woman owned, operated, and controlled…
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